A digital platform is an online application or website designed to unite users with similar interests. Businesses create platforms so members can easily interact with one another and the company.
Companies use platforms to center around a specific brand and to build an online presence and customer loyalty. Platforms serve as various business models, like the following:
- An online marketplace
- A company-wide platform for employee/management communication
- A healthcare provider network
Platform development services involve creating, testing, deploying, and maintaining your online platform presence. This involvement starts with planning and design and continues beyond the site’s launch. Development calls for continuously optimizing the site’s components and user experience, including rolling out new features.